The singer solution to world poverty Essay Example | Topics and Well Written Essays - 750 words

The singer solution to world poverty - Essay Example For this reason, the paper will dwell on the possible and unreasonable solutions stated by Peter Singer as a solution for world poverty. In brief, Singer believes that a person’s action will be judged by its result. As a utilitarian philosopher, he believes that Dora did the right thing in deciding to get the child back. In this manner, the moral issue here is that Dora was haunted by the fact the she was able to see the child, which caused her to feel guilty of her actions. Personal interaction was the most dominant difference between Dora and an American who will be donating. However, Singer cited that if an American chose to donate $200 to charity rather than spending it on unnecessary things, he or she will be able to save five children from dying. In a personal level, the argument of Singer in act donating is agreeable because the expected result would be saving at most five lives of children in poverty. In an average, $200 is a little amount of money to spare in order to help other people, especially a child, to live. It is inevitable to be persuaded by Singer in this part of his argument especially in knowing that this amount will be sufficient for four years to help a sickly child be healthy when he or she comes to the age of six. As a person, Singer’s argument holds much more than the consequences of a person’s action. It exemplifies a person’s capacity to help others, which is more profound rather than buying a new shirt with $200. On the other hand, in the later part of the text, Singer’s argument shifted from $200 to donating almost all of what is left after a family had spent for their necessities. He cited that an American household’s annual income is $50,000, and the annual expenses would be $30,000. Therefore, the average $20,000 left must be donated to charity. Singer’s persuasion in donating had lost its point when he asked for every individual to donate all their extra wealth. In a personal lev el, when Singer’s argument headed on this direction, it became less persuasive because first, it became unfair. For one, donating the money of what is left after spending for necessities is unfair for the person who had worked hard to earn that money. It is by far saying that a person must work hard in order to save the lives of other people and not think of themselves. Yes, the notion is realistic especially in seeing the statistics of death due to poverty. However, it is also necessary to note that an earning person must reward herself or himself every once in awhile. This reward can be as luxurious as having a cruise or as easy as getting massage. Aside from this, it is also beneficial for people to save for themselves. These savings will be essential especially in unavoidable and unexpected circumstances. This is not to say that a person must only think of the lives of the people they love, but this is saying that a person must be realistic enough to prepare for certain c ircumstances. The persuasiveness of Singer’s article was shaken when he injected the argument on giving all that is left to others. The text lost its point and eventually, in a personal level, became illogical to follow. For an average person to donate $200 is acceptable. Donating all the excess money and wealth is already questionable. It is a fact that poverty must be combated with the help of people who are capable of helping. A child living in poverty must be

Helping Students Find a Purpose for Their Education Essay Example for Free

Helping Students Find a Purpose for Their Education Essay It has been my observation that many of my best students became intrinsically motivated to put more effort into their education after they have decided on a career purpose. A work or career purpose or mission answers the following question: How do I want my career to benefit others? It is also important to identify who (the population) we want to benefit. An example of a work purpose statement is, â€Å"I want to help those who are sick or injured to heal and rehabilitate. † This statement does not contain a career title, but it provides guidance for exploring a variety of careers that can fulfill this purpose. For example a student with this purpose could explore a variety of careers such as nurse, doctor, physical therapist, nutritionist, athletic trainer, fitness trainer, engineer or inventor of products for persons with disabilities, etc. The career that they choose will depend on their capability and willingness to acquire the necessary skills, education, training and credentials. Ideally the career choice will be one that uses their best talents and is one they will enjoy doing. Do you ever share with students why you chose to work in the field of education? Students need to learn about different careers from adults who work in different career fields and to hear what motivated them to make their career choices. I teach college success courses and I used to wait until the end of my courses to get into career development, exploration and planning. Students did not think about a career purpose until the last week or two of my courses. Recently I started covering these ideas in the second week of my courses so that students would have a clear direction for their education much sooner. Having a career purpose can make their education relevant and is likely to generate the intrinsic motivation to study and learn. Students need to be provided with opportunities for career guidance from counselors, teachers and professors in high school and college. You do not need to be teaching college or career success courses to do this, but can weave in a few questions and ideas into other courses. Here are a few questions you can ask your students so that they can begin a process of self-reflection about their career purpose: 1. What purpose do you want to accomplish in your career? 2. What benefits do you want others to receive as a result of the work you do? 3. What specific populations of people do you want to help? 4. How do you want to contribute and make a positive difference for others? 5. If you were wealthy and chose to work what would you do? 6. What problem or need in the world would you most like to fill or solve? 7. If you knew you could not fail what type of work would you do? 8. What are some natural talents you would like to develop and use in a career to fulfill your work purpose? When we expect students who lack self-knowledge and a work purpose to choose a major and career, we are putting the cart before the horse. Identifying a purpose first will guide students into best career choices. If we help students to determine an appropriate career goal then they will also have a purpose for pursuing a good education

Is Sexual Orientation Genetic Sociology Essay

Is Sexual Orientation Genetic Sociology Essay In this modernised world sex and relationship plays an important role as sexuality is part of who we are as humans. Sexuality defines how we see ourselves and how we physically relate to others beyond having the ability to reproduce. Sexuality is made up of three components which include biological sex, gender identity, and social gender role. In a less brief context, biological sex is the anatomical, physiological, and genetic characteristics associated with being a male or female, gender identity means the physiological sense of being a male or female and social gender role is the cultural norms that define feminine and masculine behaviour (1). Sexual orientation is known as an enduring pattern of emotional, romantic and sexual attractions to men, women or both sexes besides also referring to a persons sense of identity based on those attractions, related behaviours and memberships in a community of others who share those attractions which may or may not be evident in a persons appearance or behaviour. People may choose not to act on such feelings as having attractions to people of the same sex or opposite sex. For example, a bisexual who can be attracted to members of either sex may choose to have a one partner relationship with one gender, therefore, choosing not to act on the attraction of another gender (1). Three commonly recognized aspect of sexual orientation are heterosexuality, bisexuality, homosexuality and one uncommon aspect is asexuality which is when a person has no sexual attraction or interest in sexual activity. Therefore, sexual orientation differs from sexual behaviour in that it involves an individuals feelings and perception of their own sexuality. According to current scientific and professional understanding, the core attractions that form the basis for adult sexual orientation typically emerge between middle childhood and early adolescence. These patterns of emotional, romantic, and sexual attraction may arise without any prior sexual experience. Heterosexuality is the attraction to individuals of the other gender which is the cultural normality for the behaviour of males and females. For example, males and females being attracted to individuals of the opposite sex. Bisexuality is the attraction to members of either gender, as an example a male having a sexual relationship with another male partner as well with a female partner. On the other hand, homosexuality can be defined as the attraction to members of the same gender, are not completely understood by scientists. Scientists have pondered the theory for many years that sexual preference is a learned behaviour that is developed during early childhood. There are many theories regarding how a particular sexual orientation develops. Some scientists share the view that sexual orientation is shaped at an early age through interactions of biological, psychological and social factors. Other psychologists, psychiatrists and mental health professionals agree that homosexuality may be genetically predetermined. Research over the past thirty-five years has determined that homosexuality is not an illness, mental disorder or emotional problem. Other objective research shows that homosexual orientation is not associated with emotional or social problems. Because sexual orientation develops in early adolescence, without any prior sexual experience, it is believed that it is not chosen. It has been reported that some people try diligently to change their sexual preference from homosexual to heterosexual with no success. For this reason, psychologists do not consider sexual orientation to be a conscious choice that can be voluntarily changed. An untrue stereotype about homosexuals is the belief that gay men have more of a tendency than heterosexual men to sexually molest children. There is no evidence of this. Instead, recent studies have shown that homosexual parents are quite capable of rearing developmentally secure children who are intelligent, as well as being psychologically well adjusted. There is no evidence that homosexual parents are less capable of parenting than heterosexual parents. Because therapy cannot change sexual orientation, it is important for society to become better educated about homosexuality, thus diminishing anti-gay prejudice. Accurate information for young people struggling with their own sexual identity is especially important. The belief that such information when given to young people will affect ones sexual orientation is not valid. The people who have the most positive attitudes toward gay men and lesbians are those who say they know one or more gay persons well. For this reason, psychiatrists believe that discrimination against homosexuality is based on his or her lack of knowledge concerning gay people. Therefore, educating all people about sexual orientation and homosexuality is likely to diminish anti-gay prejudice. Homosexuality was once believed to be a mental illness, due to the unfortunate fact that mental health professionals furnished society with incorrect information. Most studies about homosexuals only involved gay men and lesbians who were in therapy. They were seeking help for their problems, just as straight men and women do. These studies, and the misunderstanding of homosexuality, seriously damaged the acceptance of gay men and lesbians. The theories of homosexuals by psychologists, psychiatrists and other mental health professionals, painted an untrue portrait of gay men and lesbians. This unfair portrayal directly attributed to the un-acceptance of homosexuals. In 1973, the American Psychiatric Association confirmed that homosexuals were not mentally ill, and it was not until two years later in 1975, that the American Psychological Association passed a resolution supporting this confirmation. Both associations urged all mental health professionals to help dispel the stigma of mental illness that had been associated with homosexual orientation. Since this original declassification of homosexuality as a mental disorder, this decision has been reaffirmed by additional research findings and by both associations. However, when one is reared to believe a certain way, it is not easy to change his or her opinion. Psychiatrists, psychologists and the Lord above could urge one to rethink a learned fact; however, to dispute a theory learned early in life is sometimes impossible. This unfair discrimination against homosexuals is an obstacle to their leading a normal, happy and productive life, which is the desire of gay men and lesbians, just as it is the desire of straight men and women. Research has shown a high rate of violence, as well as discrimination, against homosexuals. Just as it is with straight men, the more positive the gay male identity, the better ones mental health will become and the higher ones self-esteem will be. To accomplish this, the acceptance of gay men and lesbians as productive citizens, without prejudice, is necessary. Protection against violence and discrimination would not be necessary if one understood that gay men and lesbians are just like you and me; the only differ ence is their sexual preference. Most scientists today agree that sexual orientation is the result of a combination of environmental, hormonal, and genetic factors. In other words, there are many factors that contribute to a persons sexual orientation, and the factors may be different for different people. In other words, we intend to research in depth on each factor stated and how does it affect a persons sexual orientation then come to a conclusion if sexual orientation is genetic relating back to our topic. This is the prime objective of this project. To arrive at our objectives, we have to research about the other factors affecting sexual orientation. Therefore, we have divided each factor into 3 subsequent chapters. Chapter 2 will be a detailed explanation on how genetic factors contribute to sexual orientation. Chapter 3 consequently will be discussing on environmental and emotional factors in relation to sexual orientation. Besides that, Chapter 4 is on the role played by hormones in determining a persons sexual orientation. All these 3 chapters will be discussing sexual orientation on homosexuality and bisexuality. The final chapter will relate back to our main topic which is Is Sexual Orientation Genetic? A conclusion will be brought about based on the research, studies and evidences done on the previous 3 chapters. Chapter 2 : Genetic Factors Chromosomes in humans can be divided into two types which is autosomes and sex chromosomes. The sex chromosomes contain certain genetic traits link to a persons sex. It can be XX with phenotype female and XY with phenotype male. On the other hand, the autosomes contain the rest of the genetic hereditary information. Both autosomes and sex chromosomes act in the same way during cell division. There are 23 pairs of chromosomes of which 22 pairs of autosomes and 1 pair of sex chromosome giving a total of 46 per cell for one human. A persons sex is determined by the sex chromosome (wiki chromosome). Based on a research conducted by scientists on November 8th 2007, new evidences have been uncovered showing genetics has a role to play in determining whether an individual is homosexual or heterosexual. Dr. Sandra Witelson, a neuroscientist in the Michael G. DeGroote School of Medicine at McMaster University, and colleges at Sunnybrook Health Sciences Centre in Toronto conducted the research on studies of the brains of healthy, right handed, 18 to 35- year old homosexual and heterosexual men using magnetic resonance imagining (MRI). About 10 years ago, which is now accepted as fact, studies have demonstrated that there is a higher proportion of left-handers in the homosexual population than the general population. Consequently, in other research it was found that left-handers have a larger region of the posterior corpus callosum which is the thick band of nerve fibres connecting the two hemispheres of the brain compared to the right- handers. Furthermore, the posterior part of the c orpus callosum is larger in homosexual than heterosexual men. The size of corpus callosum is largely inherited suggesting a genetic factor in sexual orientation. A correlational analysis by researchers which included size of the corpus callosum, and test scores on language, visual spatial and finger dexterity tests. Prediction on sexual orientation in 95 per cent of the cases was done by using all these variables. A report by the National Cancer Institute researchers states that the appearance that many homosexual men inherit a gene from their mothers that influences sexual orientation. It was suggested that inherited genetic factors at least play a role in determining sexual orientation. The studys lead author Dean Hamer, chief of the cancer institutes section on Gene Structure and regulation concluded that it is basically not a choice or a decision to be a gay. However, people have no control over the genes inherited and there is no way to change it. The family histories of 114 gay men were studied and it was found that more homosexual brothers, uncles and male cousins than would be expected in the general population whereby some families had three generations of homosexual relatives. It was suggested that something inherited was going on since the uncles and cousins were not raised in the same household but do share genetic information. Following up another studies was made on the DNA from 40 pairs of homosexual brothers and it was found that 33 of them shared same genetic markers on the X chromosome in a region known as Xq28. The X chromosomes are always inherited from mothers. Genes consist of tiny coils of DNA, deoxyribonucleic acid, which carries the instructions to manufacture a particular body substance. No such similar sharing was present in the same region among heterosexual men. It is expected that this region will be important for both heterosexual and homosexual development providing very small and subtle difference between the genes of each group. However, the finding does not explain all homosexuality. Seven out of 40 pairs of homosexual brothers studied did not have the common genetic factor. Part of the studies state that the cancer Kaposis sarcoma unusually afflicts large numbers of homosexuals. Further study is being conducted to determine whether a similar genetic link occurs in families of homosexual women hoping to identify the specific gene involved in sexual orientation. Gregory King, spokesman for the Human Rights Campaign Fund, a gay and lesbian activist group, said he hoped from the studies it would help Americans understand that most lesbian and gay people do not choose their sexual orientation. Despite, concerns are there among people who are lesbians and gay that this discovery will be misused to suggest that homosexuality is something that needs to be corrected. According to the variation in sexual orientation, heritability studies have differed on the precise contribution of genetics, though a few linkage studies have indicated a possible role for certain genes on the X chromosome. However, the strength of that evidence is limited due to the conflicting nature of the reports and small sample sizes. Some of the questions in relation to the possible genetic underpinnings of sexual orientation have been clarified by a more recent study conducted by the first ever genome-wide association study (GWAS) on sexual orientation. It is also in relation to the release of a web-based survey to the large 23andMe database of over 180,000 individuals. Furthermore, the other non-genetic phenotypes associated with sexual orientation are also explored. The objective is to understand the relationship between sexual orientation and non-genetic phenotypes as the data collected was extracted from dozens of 23andMe surveys taking into consideration thousands of conditions and trait. Research has shown that lesbians are more likely than heterosexual women to have alcoholism and alcohol-related problems (3). A number of studies have also found that women with same sex partners are more likely to have psychiatric disorders, including major depression (4) and men with same sex partners are more likely to have anxiety and mood disorders (5). Phenotype analyses were conducted using linear or logistic regression. In statistics, linear regression is the relationship between a scalar dependent variable Y and one or more explanatory variables denoted X as the data modelled using linear predictor functions, and unknown model parameters are estimated from the data. Logistic regression is a type of analysis used to predict the outcome of a categorical dependent variable based on one or more predictor variables that is used in estimating empirical values of the parameters in a qualitative response model(wiki). The reported betas are the change on the sexual identity scale per unit of the other phenotype. Both the phenotype analyses and GWAS analyses controlled for age, the first five principal components, and attitudes towards homosexuality as collected in the Sexual Orientation Survey. GWAS analyses were conducted in individuals of European descent. The questions asked for this study to over 23,000 individuals 23andMe database is as follows: The survey counts based on the questions asked were as below: They have examined the correlation between sexual identity and ~1000 phenotypes already characterized in the 23andMe database through other surveys. These analyses were preliminary as outliers or confounders beyond what is listed in the methods were not checked. Previous  ¬Ã‚ ndings were replicated showing a positive association between lesbians and alcoholism, and between lesbians and gay men and several psychiatric conditions. Chapter 3 : Environmental and Emotional Factors On the development of human sexual orientation, another possible factor is the environmental and emotional influences. Many influences or factors lead to sexual orientation but no findings have emerged that permit scientists to conclude that sexual orientation is determined by any particular factor or factors. Therefore, a great deal of people thinks nature and nurture both play complex roles (wiki environment sexual orientation). Environmental factors are associated with family influences. Evidence have been provided by researches that gay men report having had less loving and more rejecting fathers, and closer relationships with their mothers, than non-gay men. Some researchers think this may indicate that childhood family experiences are important determinants to homosexuality, or that parents behave this way in response to gender-variant traits in a child. Both possibilities might be true in different cases (wiki). Childhood factors do affect marital choices as children who experience parental divorce are less likely to marry heterosexually than those growing up in intact families. In a broad point of view, heterosexual marriage was significantly linked to having young parents, small age differences between parents, stable parental relationships, large sibships (a group of offspring having the same two parents) , and late birth order. For men, homosexual marriage was associated with having older mothers, divorced parents, absent fathers, and being the youngest child. On the other hand, for women, maternal death during adolescence and being the only or youngest child or the only girl in the family increased the likelihood of homosexual marriage. Childhood family experiences are important determinants of heterosexual and homosexual marriage decisions in adulthood (http://link.springer.com/article/10.1007%2Fs10508-006-9062-2). Consequently, parental sexual orientation may affect child development. Studies were focused on an early research on children with lesbian and gay parents in which the children had been born in the context of a heterosexual marriage. The developments among children of divorced lesbian mothers were compared with children of divorced heterosexual mothers and few significant differences were found. Children in the research who had been born into homes with married mothers and fathers have no obvious reasons to understand on their healthy development as the children faced early exposure to apparently heterosexual male and female role models which mainly contributes to the healthy development. In comparison, a study conducted by Charlotte J. Patterson from University of Virginia on lesbian or gay parents who rear infants and children from offspring and it is important that the children had never lived with heterosexual parents. The study was on a group of 4 to 9 year old children who had been born to or adopted early in life by lesbian mothers. Results from in-home interviews and also from questionnaires showed that children had regular contact with a wide range of adults of both genders, both within and outside of their families. The childrens self-concepts and preferences for same-gender playmates and activities were much like those of other children their ages. Moreover, standardized measures of social competence and of behaviour problems, such as those from the Child Behaviour Checklist (CBCL), showed that they scored within the range of normal variation for a representative sample of same-aged American children. Therefore, it was clear from this study and others like it that it was quite possible for lesbian mothers to rear healthy children. Consistent with earlier findings, results from the study revealed few differences in adjustment between adolescents living with same-sex parents and those living with opposite-sex parents . There were no significant differences between teenagers living with same-sex parents and those living with other-sex parents on self-reported assessments of psychological well-being, such as self-esteem and anxiety, measures of school outcomes, such as grade point averages and trouble in school, or measures of family relationships, such as parental warmth and care from adults and peers. Adolescents in the two groups were equally likely to say that they had been involved in a romantic relationship in the last 18 months, and they were equally likely to report having engaged in sexual intercourse. The only statistically reliable difference between the two groups is that those with same-sex parents felt a greater sense of connection to people at school compared to the youngsters living with same-sex c ouples. There were no significant differences in self-reported substance use, delinquency, or peer victimization between those reared by same or other-sex couples. Although the gender of parents partners was not an important predictor of adolescent well-being, other aspects of family relationships were significantly associated with teenagers adjustment. Consistent with other findings about adolescent development, the qualities of family relationships rather than the gender of parents partners were consistently related to adolescent outcomes. Parents who reported having close relationships with their offspring had adolescents who reported more favourable adjustment. The fact that children of lesbian mothers generally develop in healthy ways should not be taken to suggest that no challenges were encountered. Many investigators have remarked upon the fact that children of lesbian and gay parents may encounter anti-gay sentiments in their daily lives. For example, in a study of 10- year-old children born to lesbian mothers, Gartrell, Deck, Rodas, Peyser, and Banks (2005) reported that a substantial minority had encountered anti-gay sentiments among their peers. Those who had such encounters were likely to report having felt angry, upset, or sad about these experiences. Children of lesbian and gay parents may be exposed to prejudice against their parents in some settings, and this may be painful for them, but evidence for the idea that such encounters affect childrens overall adjustment is lacking. Another study, published in the October 2006 issue of Archives of Sexual Behaviour, authored by Danish epidemiologist Morten Frisch and statistician Anders Hviid, reports the analysis of data from over two million men and women. It is the first study to examine an entire group of homosexuals for environmental factors in their decisions to marry homosexually. The research suggests a link between environmental factors such as geographic birthplace and family relationships and the probability of marrying a same-sex or opposite-sex partner. The massive study also finds that the number of brothers and sisters increases the probability of marrying heterosexually. This finding questions a recent, widely touted Canadian study of birth order that found the number of older brothers increased the probably of homosexuality in men. The researchers found for each additional year ones parents stay married, the probability of heterosexual marriage in the children increased by 1.6% among sons and 1.0% among daughters. In contrast, the rate of homosexual unions decreased by 1.8% among sons and 1.4% among daughters for every year of intact parental marriage. Summing these effects over years of childhood and adolescence contributes to a noteworthy impact. Regarding homosexual marriages, researchers have also found that birth place relates to the sexual orientation of marriage partner. Being born in urban settings increased the probability of homosexual marriage and decreased the probability of heterosexual marriage. This study was said to be the first to show that birth place or some correlate thereof influences marital choices in adulthood. The researchers also confirmed previous research suggesting that children who experience parental divorce are less likely to marry heterosexually than children reared in intact families. For men, unknown paternal identity, parental divorce, short duration of cohabitation with both parents, and long duration of father-absent cohabitation with mother were all associated with increased rates of homosexual marriage. For women, homosexual marriage rates were elevated among women whose parents were married briefly, and those who experienced long periods of mother absence due either to abandonment or death during the teen years. Taken together, the studys findings suggest that intact parents bearing multiple children and living in rural areas increase the probability of heterosexual pairings in their children. The study was not designed to examine all possible contributions to sexual orientation nor does it account for individual situations. We know, for instance, that gays and straights come from all kinds of families and locations. However, the study raises the possibility that family and social factors function to help shape adult sexual orientation. Chapter 4: Hormonal Factors Hormones are your bodys chemical messengers. It is released by one or more cells which travel through the bloodstream that affects cells in other parts of the organism. Only a small amount of hormone is required to alter cell metabolism. In relation to sexuality following up the hormonal theory, exposure to certain hormones plays an act in fetal sex differentiation. Besides that, this exposure also influences the sexual orientation that emerges later in the adult. Hormones which interact with the developing brain cells coming from the differences in brain structure are accredit to be the basis of sex differences in countless behaviour, including sexual orientation. The interaction of these hormones on the developing brain is affected by prenatal factors that can influence later the sex-typed behaviour in children. Factors hypothesized in contributing to sex-typed behaviour concerns the same as those hypothesized to contribute to sexual orientation. Higher rates of sex-atypical behaviour in childhood and adulthood are seen in homosexual men and women compared to the same sex heterosexuals. Early hormones have been suggested to influence both sexual orientation and related childhood sex-typed behaviours. Recent studies, however, have provided evidence in support of prenatal androgen exposure influencing childhood sex-typed behaviour. An example of the study is Early Hormonal Influences on Childhood Sex-Typed Activity and Playmate Preferences: Implications for the Development of Sexual Orientation. The hormonal influences on activity and playmate preferences in children with congenital adrenal hyperplasia (CAH) are examined. The children were in the range of ages between 2.5 to 12 years. It is observed that CAH girls preferred boys toys and activities and had greater preference for boy playmates than controls. On the other hand, CAH boys did not differ significantly from controls and activity and playmate preferences were not related. From this it was concluded that early androgen has a major effect on childhood activity preferences but only a weak influence on playmate preferences. Besides that, sex segregation does not arise from sex-typed activity preferences, activity and playmate preferences may be differently predictive of sexual orientation and hormonal influences on sexual orientation are likely to be comp lex. Consequently, prospective and retrospective studies of childhood gender role behaviour reveal homosexual males to be more likely than heterosexual males in the sense of participating in girls games, to experiment with cosmetics and jewellery and to be less likely than heterosexual males to participate in sports. In the same way, lesbians analytical report shows that they were more likely than heterosexual females in the manner of participating in sports, to be called a tomboy and to be less likely than heterosexual females as in experimenting with or using cosmetics and jewellery or even to wear dresses. From reports by Bailey Zucker, it was also known that homosexual men and women played with opposite sex playmates in childhood more that did heterosexual men and women. However, the differences between homosexual and heterosexual individuals may not be confined to childhood activities. For example, in another report by McCormick Witelson, it is stated that heterosexual men have higher spatial ability and lower verbal ability compared to both homosexual men and heterosexual women. Besides that, a higher rate of left-handedness has been noticed in both homosexual men and women than heterosexual comparisons. Nonetheless, it is important to note that there are a few other sex-typed behaviours not related to sexual orientation. This is identified as most homosexual men and women have typical gender identity and are similar to same sex heterosexual individuals on aspects of mating psychology related to sexual selection that show sex differences, for example, interest in uncommitted sex. These comparisons are useful because sexual orientation differences that parallel sex differences suggest that some of the factors that cause sex differences also cause differences between homosexual and heterosexual individuals of the same sex. This is because some homosexual individuals are as sex-typical as most heterosexuals, there may be more than one cause of sexual orientation. On the other hand, when sexual orientation differences do not parallel sex differences, different etiologies are likely. Gonadal hormones have been hypothesized to play a main role in the development of sex-typed behaviour and sexual orientation. Thus, high levels of androgen during sensitive periods of development have been suggested to produce masculine-typical behaviour, including childhood activities, cognitive abilities, and sexual orientation directed to women, that is, male heterosexuality and female homosexuality, whereas very low levels of androgen during those periods are hypothesized to result in female typical childhood activities, cognitive abilities, and sexual orientation directed to men, that is, male homosexuality and female heterosexuality. Human sex-typed behaviour is also affected by early exposure to hormones. Thus, female participants with congenital adrenal hyperplasia (CAH), who have high levels of androgen during the prenatal and early postnatal periods, have greater preference for traditionally masculine toys and activities, higher spatial ability, and greater rates of homosexual or bisexual fantasies than controls. Similarly, female participants exposed to high levels of masculinizing or defeminizing hormones as a result of maternal ingestion during pregnancy have been reported to be more aggressive and to have higher rates of homosexual or bisexual fantasies than controls. These increases in male typical behaviour which occur in the presence of female gender identity in both CAH girls and women and those with exogenous hormone exposure. Unusual hormone exposure in boys and men has complex relationships to behaviour. In relation, low androgen seems to result in reduced male typical behaviour. Male adolescents and adults with deficient androgen beginning early in life have shown reduced spatial ability compared with controls. High levels of masculinizing hormones have been associated with increased, decreased, and unchanged masculine typical behaviour. Male participants exposed to androgenizing progestin have been reported to be more aggressive than their brothers, but male participants with CAH and thus high levels of androgen generally show male typical behaviour. There are few systematic studies of sexual behaviour in men with unusual early hormone exposure, but homosexuality may be more common in men who are assumed to have low prenatal testosterone, for example, XXY men. There is evidence especially in female individuals that early hormone exposure affects both sexual orientation and some of the behaviors that are related to it, providing indirect support for the hypothesis that sexual orientation typically is influenced b

Children of Heroes by Lyonel Trouillot Essay -- Literary Analysis

In today’s society, one’s gender is not necessarily a depiction of one’s sex, therefore performing one’s desired gender is highly pivotal. The idea of â€Å"performing† is very compelling since one has to routinely execute a series of acts designated to define a woman or a man. Interestingly and clearly enough, the â€Å"acts† attributed to identify a woman and her womanhood varies from those acts that identify a man and his manhood. Presently, men are always expected to perform and confirm their masculinity. Men seeking to prove themselves are sometimes forced to act on the expense of others and their feelings. Other men find the need to simply control others to again, demonstrate to society their manhood. In a novel titled Children of Heroes by Lyonel Trouillot, violent behaviors are significantly present, forcing some characters to be submissive and repressed all while the aggressor acts on emphasizing his position in the dominant gender group. Trouillot tells the story of a Haitian family and their troubles with the head of the household named Corazà ³n. Due to his own exposure to abuse and demasculination, Corazà ³n, by nature, desperately felt that as man he had to somehow reestablish his own masculinity by exerting violence against his wife and children. Corazà ³n’s relationship with his boss and with his mother Mam Yvonne, plus his lack of achieving his dreams, became the roots of Corazà ³n’s desperation. His wife Josà ©phine and his son Colin are characters Corazà ³n uses to be able to perform, enhance and redeem his masculinity. As a young boy Corazà ³n had big dreams of becoming a boxer, fighting opponents and reaching fame. However, â€Å"his father who had preferred to die as not to help him live his dream,† (Trouillot 144) and ... ...ough his personal shame. Corazà ³n did not display feelings or pity towards Josà ©phine or Colin simply because they were â€Å"weak† in his perspective, making them the perfect victims. These victims elevated Corazà ³n’s self-esteem, reinforced his control and power, and finally made him feel manly all over again. Works Cited Trouillot, Lyonel, and Linda Coverdale. Children of Heroes. Lincoln: University of Nebraska, 2008. Print. Schrock, Douglas, and Michael Schwalbe. "Men, Masculinity, and Manhood Acts." Annual Review of Sociology (2009): 284. Academic Search Complete. Web. 08 Dec. 2010. .

Business Management Danone

BUSINESS MANAGEMENT ————————————————- CONTENTS PAGE introduction3 literature review4 swot analysis4 external factors4 organizational structures5 hofstede’s theory5 cultural elements5 motivation6 danone’s analysis7 I- strategic analysis7 1- DANONE’s industry7 2- swot analysis8 3- exploring new opportunities 11 II- organizational analysis12 1- external factors12 2- DANONE’s organizational strucure13 3- home country’s culture impact15 – DANONE’s motivational system16 conclusion and recommendations 18 bibliography19 appendices21 ————————————————- INTRODUCTION We have chosen the group DANONE because it is a world-famous leading French group, which is often recognised for its management leadership. DANONE is a food-produc ts multinational corporation based in Paris. It is the world leader in fresh dairy products, 2nd in bottled water and baby food and European leader in clinical nutrition.Business Management Study GuideBeing a leader in these 4 segments corresponding to the heavy trends of consumption and deriving more than 50% of its turnover from developing countries have helped the Group to secure a 6,9 % growth in 2010 despite the down turn of world economy. It is obvious that to be able to be successful on these highly competitive markets, a company owes to apply a good strategy. The group is also supported by an effective communication and by a strong involvement in Research and development where they spend 1% of their global turn over.But above all these, with its fast development in emerging countries often through joint ventures and its switch in 2007 of 40% of its activities from biscuits to baby and clinical food, what has been critical to insure its success through these drastic changes h as been the management of the group under the strong leadership of Franck Riboud who succeeded, as chairman and CEO of DANONE, to his father Antoine in 1996.Through this study, we shall show how DANONE possesses a real identity very present in its management and organization and that this cultural model, initiated since the early 70’s by Antoine Riboud and enhanced by Frank Riboud, has been key to the Group success. ————————————————- LITERATURE REVIEW * SWOT analysis â€Å"A strategic planning tool that includes external and internal factors and is utilized by businesses and other organizations to ensure that there is a clear objective defined for the project or venture, and that all factors related to the effort – positive and negative – are identified and addressed. (Tatum, 2010) The SWOT’s process involves four areas of consideration: * Stre ngths: characteristics of the business or team that give it an advantage over others in the industry. * Weaknesses: are characteristics that place the firm at a disadvantage relative to others. * Opportunities: external chances to make greater sales or profits in the environment. * Threats: external elements in the environment that could cause trouble for the business. Identification of SWOTs is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the SWOTs. External factors According to David Buchanan and Andrzej Huczynski (5th edition), external factors of a business organization include: * Macro-environment factors (PESTLE analysis): â€Å"identifying the Political, Economic, Social, Technological, Legal and Ecological factors affecting an organization. † * Micro-environment factors (Porter’s â€Å"Five Forces†): * Competitive rivalry * Threat of new entry * Buyer power * Threat of substit ution * Supplier power * Organizational structuresBased again on David Buchanan and Andrzej Huczynski (5th edition), organizational structure is: â€Å"The format system of task and reporting relationships that controls, coordinates and motivates employees so that they work together to achieve organizational goals. † The purpose of organization structure is, first, to divide up organizational activities and allocate them to sub-units and, second, to co-ordinate and control theses activities so that they achieve the aims of the organization. * Hofstede’s Theory You can read also Portfolio Management QuizzesHofstede’s research gives us insights into other cultures so that we can be more effective when interacting with people in other countries. As it was clearly defined at Alan Godsave’s lecture (2011), Hofestede’s cultural dimensions are: * Individualism: People look after selves and immediate family only. * Masculinity: dominant social values are success, money, and things. * Power distance: Less powerful members accept that power is distributed unequally. * Uncertainty avoidance: people feel threatened by ambiguous situations; create beliefs/institutions to avoid such situations. * Time and Relationship dimensions. Cultural Elements According to Bauer and Erdogan (2009):  «Ã‚  Culture can be understood in terms of seven different culture dimensions, depending on what is most emphasized within the organization. For example, innovative cultures are flexible and adaptable, and they experiment with new ideas, while stab le cultures are predictable, rule-oriented, and bureaucratic. Strong cultures can be an asset or a liability for an organization but can be challenging to change. Organizations may have subcultures and countercultures, which can be challenging to manage.  » Culture dimensions (the organization culture profile): Innovative * Aggressive * Outcome-oriented * Stable * People-oriented * Team-oriented * Detail-oriented * Motivation â€Å"The cognitive, decision-making process through which goal-directed behaviour is initiated, energized, and directed and maintained. †(David Buchanan and Andrzej Huczynski, 5th edition) Motivation can be regarded as a broad concept, which includes preferences for particular outcomes, strength of effort (half-hearted or enthusiastic) and persistence (in the face of barriers). These are the factors that we have to understand in order to explain our motivation and behaviour.These are the factors that a manager has to appreciate in order to motivate em ployees to behave in organizationally desirable ways. ————————————————- ANALYSIS I – STRATEGIC ANALYSIS 1 – DANONE’S INDUSTRY History, according to DANONE official website, www. danone. fr The original company bearing the corporate name was founded in 1919 by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt initially sold in Pharmacy. The factory was named Danone, a Catalan diminutive of the name of his first son. Ten years later, the first French factory was built. Also you can read  Business Ethics ComprisesIn 1967, Danone merged with Gervais, the leading fresh cheese producer in France and became Gervais Danone. Another branch of Group Danone descended from industrial glassmaker BSN, which was founded by the family of Antoine Riboud. He transformed BSN into one of Europe's leading food groups in the 1970s through a series of acquisitions and mergers, including the 1973 merger with Gervais Danone. The acquisitions initially took the shape of vertical integration, acquiring brewer Kronenbourg and Evian mineral water that were the glassmaker's largest customers. In 1973, the company merged with Gervais Danone and began to expand internationally.In 1979, the company abandoned glassmaking. In 1987, Gervais Danone acquired European biscuit manufacturer General Biscuit, owners of the LU brand, and, in 1989, it bought out the European biscuit operations of Nabisco. In 1994, BSN changed its name to Groupe Danone, adopting the name of the groupâ€⠄¢s best-known international brand. Franck Riboud succeeded his father, Antoine, as the company's chairman and CEO in 1996. Under Riboud junior, the company continued to pursue its focus on three product groups (dairy, beverages, and cereals) and divested itself of several activities, which had become non-core.From 1999 to 2006, the group sold its glass-containers business, its European and Chinese beer activities, its Italian cheese and meat businesses, and its sauces business. Despite these divestitures, Danone continues to expand internationally in its 3 core business units, emphasising health and well-being products. In July 2007, it was announced that Danone had reached agreement with Kraft to sell its biscuits division, including the LU and Prince brands. Also in July 2007 Danone bought the Dutch baby food and clinical nutrition company Numico creating the world's second largest manufacturer of baby food.Facts 2010 Sales: 17 080 million euros Operational profit: 2 578 million euros. Employees: 101 000 Factories: 159 World Ranking in the food industry: 5th CAC 40 (Paris stock exchange) ranking in capitalization: 9th Activities, Brands (DANONE official data and information, available at www. danone. com) – Fresh dairy products: with 20 % of the world market (35 % in certain countries) and a presence in about forty countries, Danone is the leader on this market. This activity, representing 57 % of the turnover of the Group, recorded an increase of 6,5 % in 2010.The strategy of the Group within the world market of the dairy products is to lean on innovations products centred on â€Å"helping your health † and on local adaptation of its brands. Main brands: Danone, first world mark with Danone, Actimel, Activia, Danonino (Small Gervais in Fruits), Vitalinea (Taillefine, Vitasnella or Ser in some countries), Danacol, Gervita and Dany. – Packaged waters: This activity, representing 17 % of the turnover of the Group, recorded an increase of 5,3 % in 2010. Main brands: Evian (world 1st bottled water), Volvic, Aqua, Bonafont and Font Vella Baby food: This activity, representing 20 % of the turnover of the Group, recorded an increase of 8,9 % in 2010. Main brands: Bledina, Gallia, Nutricia, Nutrini, Milupa, Cow&Gate, Bebiko. – Clinical nutrition: this last pole, representing 6% of the turnover, recorded a 9% increase in 2010. Main brands: Nutricia, fortimel, Nutrison http://danone10. danone. com/vignettes/fr/html_danone10/docs/Principaux_indicateurs_2010_FR. pdf 2 – SWOT ANALYSIS * INTERNAL * STRENGTHS Promotion * A brand more than a company Legitimacy to impose its products. * Master in marketing (copied by Unilever and Nestle). Take advantage of a strong image as specialist of food with health connotation. The group strengthen its scientific credibility by clinical studies (DANONE institute). * Derive World fame, thanks to Evian, the world famous brand of water. Price * Capacity to impose its prices thanks to its notoriety and its image. * Possibility of imposing high prices with regard to the market health connotation. Distribution – Notoriety Allows a referencing in all distribution channels. – The standardization / globalization of its products allows to answer at universal needs, optimizing their global distribution. Margin of important negotiation market share and spectacular notoriety. – Model geographically well balanced with half of the turnover in emerging countries, 10% in the USA and the rest in Western Europe. – Possibility of self-financing in the case of new subsidiaries important financial capacities. Product * Strong capacities of innovation all over the world. * Adaptation to foreign consumer habits. * Benefit from an excellent mastering of its businesses specificity – know how to make. * Have at the same time a portfolio of international brands and very robust local positions. Strong trust and loyalty of the consumers to products ( due to the quality control). Organization * Benefit from a healthy financial structure and a good level of internal growth. * Unique flexible decentralised organisation * The most powerful food Group in the sector of the health. * Intensification of the strategy of growth. * Have competitive advantages (brands, distribution network) unique in 2 businesses (Water, Dairy products). * WEAKNESSES Promotion * Sued for misleading advertising. Price * Increase of the level of the prices due to high cost price of raw packaging materials.Place * The policy of standardization of products makes potentially difficult taking into account the sociocultural differences or the taste differences of the various populations. Product * The policy of standardization is a barrier to operate adjustments produced according to the evolutions of markets or the changes of trend. * The globalization is a difficulty to take into account the strategies of differentiations of the competitors, in particular at the level of a specific country. * The brands are the main asset of the company.Organization * DANONE’s model may be difficult to be accepted over corporate culture and differences of management in various countries. * Difficulties to integrate exogenous elements into its culture. * EXTERNAL * OPPORTUNITIES Offer – Opportunities of external growth through Potential foreign partners seduced by: * The respect and the conservation of the partner’s corporate culture * The understanding of his culture before a proposition of common projects * The cultural footbridges in favour of ideas and knowledge sharing. The quality of the industrial and marketing know-how facilitate the co-branding with the other brands on the other markets. Demand – Expanding market (convenience goods). – A large number of countries remain to be converted to fresh dairy products as well as bottled water (developing countries). – Even in times of crisis the most basic needs of consumers is food. Influences * Healthy food became a major subject and is widely followed and supported by the consumers and the legislation (preventive campaigns against the obesity). * THREATS Offer * Strong direct competition by hard discounters and store brands. Strong competition in the field of the water PepsiCo (Aquafina) and Nestle (Perrier). * Inflationary environment of dairy products. * Increasing Costs of the communications often involving to part from certain brands. * Anchored in a very competitive system link to the expansion of its market. Demand * Versatility of the demand linked to the diversity of the offer on the food market. Influences * Governmental campaigns concerning the health potential problem of excessive consumption of fresh dairy product. 3 – EXPLORING NEW OPPORTUNITIES * According to le Figaro website (www. efigaro. fr), since August 2011 DANONE is experimenting its own â€Å"fast food† restaurant and corners in France under the name â⠂¬Å"Danone bar† to sale yogurts. If it works the model could be duplicated first in various cities in France and then major cities in other countries where the dairy product are consumed essentially at home and not outside. (Please, see picture N °2) * Based on web and luxe website (www. webandluxe. com), Evian is also experimenting home delivery in Paris, based on the fact that some customers are reluctant to buy themselves bottle water packs because of their weight.If it works this idea could also be duplicated in major cities. Furthermore Evian claims that it will help with its carbon print as these deliveries are made with electrical cars. * Evian has also opened a new website, (www. myevian. com), were customers can buy customized bottles with their name or a specific date/event engraved with laser on the bottle. (Please, see picture N °3) * Savia, a new range of soy-based milk and yogurts, made its debut in southern Europe in 2009, and in France Taillefine, the brand that invented light dairy products, launched a new line of fruit desserts in partnership with Andros, a leading fruit processor. www. danone. fr) II – ORGANIZATIONAL ANALYSIS 1 – EXTERNAL FACTORS * PESTEL ANALYSIS We redacted this part of the work based on external factors’literrature review. * Political factors. Up to now there are four types of political factors potentially affecting Danone: * The â€Å"Danone† Amendment that the french government passed in 2005 to protect the group and its minority shareholders from a rumoured take over by PepsiCo * The potential threat of an increase in customs taxes between Europe, Asia (most of all china), and NAFTA due to the world economic crisis. Increased Government campaign for public health against obesity will be likely to increase the group sales. * Change in the European Union agricultural subsidies will affect strongly the milk producers thus having a strong impact on the European business of Danone. * Ec onomic factors. * Rate of exchange of Euro versus Yuan and Dollar may play a role in the sales of European made products elsewhere but through joint ventures in a number of countries, this risk/opportunity is downsized for the group. * General slow down of world economy but so far the group has a growth higher than the world average. Increased demand of better food product in Asia, India and Brazil with the average standard of living increasing have a positive impact. * Increase price of raw materials, due to tightening of supply vs. demand, such as plastic, will have a strong impact on packaging cost  which represents a significant part of the product cost in bottled water: the growth of water revenues in 2010 was lower than the growth in quantities because of this factor. * Social factors. * Except for Africa the world population is ageing, this will have a potential positive impact on the demand for healthy food (activia†¦ and in the richest countries for clinical food but it twill impact adversely the infant food segment. * On the long run this may also have an impact on the workforce but for the next decade Danone work force is relatively young. * Increased awareness of the population of all ages to the positive or negative health effect of food. * Increased demand for fair trade may increase the price Danone has to pay to milk producer in non-or poorly regulated areas like Africa. * Technological factors: New biotechnologies, molecules or proteines may increase the credibility and effectiveness of cosmetic and health food thus giving an edge to Danone which has focussed its strategy on these segment since much more time than its main competitors and have the research facilities to do so. * Environmental factors: * The growing scarcity of good drinkable water may increase the sales of the water division, as it has already been the case in some countries like Spain. Greater requirements for recycling of plastic packaging and lowering carbon print ma y lead to the need of a change in Danone’s packaging and distribution.They have already thought about it through home delivery of water and reutilisation of empty bottle as mentioned before. * Legal factors: * The recent case of Danone being sued for misleading advertising on the supposed health benefit of some of its products (Actimel) may have further implications and force it to change substantially its line of communication. 2 – DANONE’S ORGANIZATIONAL STRUCTURE † A structure is all the functions and the relations determining formally the missions and the functions which every unit of the organization has to achieve and the modes of collaboration between these units † (STRATEGOR, 1993) HIERARCHY SYSTEM Danone organization is built in a way to increase flexibility and efficiency, optimize integration of employees in the group and facilitate functional, geographical and cultural synergies. It is basically a division type organization. (Please, see picture 4) In the classification of international groups introduced by Howard Perlmutter, Danone is a geocentric firm: An equal sharing of power and responsibility between headquarters and subsidiary; senior management promoted according to ability rather than nationality; subsidiaries that share worldwide objectives with managers focusing beyond national market interests.In Danone the benefits of cultural diversity, such as knowledge of local customers and business practices, are harnessed for the good of the firm as a whole. Local divisions must identify aspects of diversity that are most important to them and their operations and take the lead in expressing and managing these differences. Discussion, interaction, cross-divisional teamwork and job rotation, support, awareness, and understanding go alongside training programs, language courses, and cultural assimilation.It is typically a  «Ã‚  think globally, act locally  Ã‚ » company. * DANONE’S LOCATION IN ACCORDANCE W ITH HOFSTEDE’S THEORY * Individualism: This dimension is certainly medium-low in Danone. People are expected to do cross-divisional teamwork and loyalty to the group rather than individuals is highly valued. In return each division and functions know that they can count on the others when facing a problem. * Masculinity: This is a dimension were the cultural aspect of France and Danone’s CEO personalities have plaid an important part in Danone’s culture.The score of France and in general Latin countries is not very high. Furthermore the fact that an important part of the business is now done in developing countries where this dimension is low have reinforced this aspect. So we would say that Danone is certainly more â€Å"feminine†. This could explain also that so far the US is not one of Danone’s main markets because of its strong masculinity cultural component. * Power distance: Like most international group with a divisional type organization, p ower distance is relatively low to medium.Inequalities among people will tend to be minimised, decentralisation of activities is important, subordinates expect to be consulted by superiors, and privileges and status symbols are less evident. However it is also * Uncertainty avoidance: Being a group dealing with the food market, the standardization of products, brands, common values world wide are a way to avoid as much as possible uncertainty. On the other hand the Group has to adapt permanently to external elements as we will see in the Pestel analysis so from our point of view, uncertainty avoidance dimension is medium to high. Time and Relationship dimensions. According to Frank Riboud and Myriam Cohen-Welgryn (2011), Danone is looking at the long term:   Ã¢â‚¬Å"A company cannot succeed in the long run if it turns its back on the society it is a part of, if it only looks to its short-term economic gain. †. Their strategic move in 2007 when they sold the world N ° 2 bisc uit division in exchange of infant and clinical food brand is certainly a proof of that. On the other hand Danone is a company strongly engaged in the immediate social wellness of its employee and countries where they have factories.All this cultural and strategic aspect of the Group was well summarized by Antoine Riboud in the 90’s: â€Å"The most successful companies are the ones who think simultaneously about the technological change, the contents of the work and the change of the internal social connections in the company. † 3 – HOME COUNTRY’S CULTURE IMPACT * DETERMINING ELEMENTS OF DANONE’S CULTURE First of all DANONE is a multinational group which wants to share and transmit it own values in all countries where it’s implanted. Based on DANONE official website (www. danone. om), DANONE has four important values that have to be passed on through their products and their commitments all over the world: * The openness: this value includes various notions such as the open-mindedness, the curiosity and valuing diversity. * The enthusiasm: It symbolizes the desire and capacity to take risks and explore new, not to mention the conviction to surpass oneself and to take some pleasure by working. * The humanism: DANONE wants to accentuate the fact that the group pays attention to the safety of people and products. Likewise it is environmentally friendly. * The proximity: The group pay attention to their customers.Indeed it’s essential for DANONE to be tuned into the expectations but also the complaints of these customers. In addition as DANONE is a French company there are other values, which come from its home country’s culture: First the idea to have a well-balanced diet by eating products of good qualities and with good taste is an important cultural subject for a large number of Frenchs. There is a growing awareness that a bad diet has direct consequences on people’s health, but also major economic consequences in terms of public health costs. Second French have a big craze for the environmentally policy.Indeed since a few years the sustainable development and the ecology are very present notions in the life of everyone. So DANONE tries to convey these same notions through their products as well as within their advertisements all over the world. All these notions are at the core of DANONE’s mission. * CULTURE IMPACT ON EACH OTHER The four core values and the French influence described here above are a frame in which the team of each division and each country where DANONE is present, have to adapt taking into consideration to their own cultural specificity as mentioned before.In fact it is perfectly in line with the openness value so the model is not rigid. When DANONE wants to open a new market in a country which culture is quite different from its own, they usually do so by incorporating joint venture with strong national partners like they did in Russia (10% of their sales in 2010) or China. The only core value, which they consider as non-negotiable, is humanism. So DANONE is typically a  «Ã‚  think globally, act locally  Ã‚ » company. 4 – DANONE’S MOTIVATIONAL SYSTEM * COMPANY’S MOTIVATIONAL ELEMENTSWe know that a growing gap between the aspiration of the employees and the practices of companies is source of additional costs and loss of performance. That is why, to DANONE, the motivation of the employees is an imperative condition of the company’s growth. The group DANONE often insists on the need of permanent growth to preserve its leader's place on the market. This growth requires consistently an outstanding performance, which supposes that the company can lean on committed employees. Consequently, DANONE insure on a regular basis that the 3 main conditions for optimum employee’s commitment are fulfilled: The company is in sync with its culture and its values – He is proud to belong to a leading group; – He is certain that his employer assumes the development of his skills. To strengthen the motivation of the employees and their commitment, the group DANONE tries to establish, on a regular basis, a correlation between the practices of management and the growth of the units. To do it, regular questionnaires are submitted to the managers and DANONE, from time to time, widen these survey to its thousands employees. More concretely the group DANONE insists more particularly on the autonomy and the sharing between employees: We rely on the autonomy of management of our subsidiaries and what we call the networking attitude. It means that, when an employee meets a problem, he has to have the reflex not to turn around towards his boss, but rather to exchange with his counterpart, wherever he turns out to be in the world, to find the solution. We forged a series of tools to share the knowledge and exchange good practises for the specialists of every domain (finances, human re sources, industry, marketers). † (Franck Mougin’s interview, 2006, available at www. lexpress. fr) ORGANIZATIONAL STRUCTURE’S EFFICIENCY Since 2002 DANONE’s HR, supported by Frank Riboud, has developed several tools to increase efficiency of the organization, based on the fact that they are too  «Ã‚  small  Ã‚ » compared with their competitors Nestle or PepsiCo to  «Ã‚  reinvent the wheel  Ã‚ ». So they have started knowledge â€Å"marketplaces† and â€Å"sharing networks†Ã¢â‚¬â€to help employees connect with each other and share good practices horizontally rather than relying on hierarchical lines of communication. In 10 years DANONE employees shared almost 1000 good practices with colleagues.The Networking Attitude had made practical information accessible to about 70% of the more than 9,000 DANONE managers around the world. Best of all these programs, which are conducted within the timeframe of more formal meetings, incurred very little cost and were considered highly successful by 90 % of general managers, according to an internal survey. The HR top management worked also on â€Å"co-building events† where employees from different units within DANONE networked with the goal of creating new practices or products rather than sharing existing ones. http://www. duperrin. com/2008/04/21/comment-danone-fait-de-sa-culture-un-levier-de-performance/) These programs didn’t fit in so easily. They required lots of energy and preparation from HR and took time to be accepted in some part of the world where discussing serious business issue with lower rank colleagues or wearing costumes- as it was recommended during marketplace events- was contrary to local culture. Despite these first reluctances it does work and the most obvious result is that DANONE start launching new products 3 times faster than its competitors. Franck MOUGIN ; Benedikt BENENAT/avril 2005/ Danone se raconte des histoires, une version la tine du knowledge management/http://www. ecole. org) ————————————————- CONCLUSION AND RECOMMENDATIONS Frank Riboud, CEO Danone said: â€Å"At Danone we don’t talk about strategy, we react to the context around us. For me, it’s like a Lego box that you buy for your children. They start to play, trying to find a way to build the image on the Lego box. At the end of the day, they give up, throw out the box, and put the pieces away. The next weekend you put all the Lego pieces on the floor and then the strategy starts.They try to imagine something. Not what was on the box, but what they have in their heads. That is strategy at Danone for me: It’s Lego. † (Harvard business school, 2008) Since he took over in 1996, he did three very smart things. First, he directed to company’s focus towards health and nutrition. Second, he turned a Western Eur opean company into an international organization with operations worldwide. And third, he changed how the organization was managed. He created the expression â€Å"jeu de jambe†, or footwork, which perfectly describes Danone’s approach to dealing with many issues in a flexible way.With its focus on nutrition and promoting health through four product divisions, Danone appeared to have a clear strategy for the new century. As CEO, Riboud’s larger vision extended beyond ordinary customer segments to include promoting health to people throughout the world. In 2011 he acknowledges his father’s, Antoine, vision when he said in 1972 in front of a number of CEO of the biggest French companies: â€Å"Conduisons nos entreprises autant avec le coeur qu’avec la tete et n’oublions pas que si les ressources d’energie de la Terre ont des limites, celles de l’homme sont infinies s’il se sent motive. Let’s manage our companies as much with our heart as with our brain and let’s not forget that if earth resources are limited, the man’s one are infinite if he feels motivated. We believe that Antoine and Frank Riboud leadership and vision and their unique management way have leaded the Group to its success. ————————————————- BIBLIOGRAPHY Books: – David Buchanan and Andrzej Huczynski (2004) Organizational Behaviour. (5th Ed. ) FT Prentice Hall. – D. Buchanan – A. Huczynski (2010) Organizational Behaviour. 7th Ed. ) FT Prentice Hall. – Bauer and Erdogan (2009) Organizational Behaviour. FT Paperback. | Internet sources (International and French sources): – Tatum, M. (2010). What is SWOT Analysis? Available at: http://www. wisegeek. com/what-is-swot-analysis. htm (Accessed: 10 November 2011) – DANONE (2011). Our company. Available at: http://www. dan one. com/en/company/introduction. html (Accessed: 10 November 2011) – Groupe DANONE (2011). Historical background. Available at: http://en. wikipedia. org/wiki/Groupe_Danone (Accessed: 10 November 2011) L’Ecole de Paris du management (2005) – Danone se raconte des histoires, une version latine du Knowledge management Franck Mougin interview. Available at: http://ecole. org/seminaires/FS1/SEM190/VA010405. pdf/view (Accessed: 12 November 2011) – LEXPRESS. fr (2006). Donner du sens au travail. Available at: http://www. lexpress. fr/emploi-carriere/laquo-donner-du-sens-au-travail-raquo_479442. html (Accessed: 15 November 2011) – LEFIGARO. fr – Economie (2011). Danone s’essaie au bar a yaourt. Available at: http://www. lefigaro. r/societes/2011/07/14/04015-20110714ARTFIG00454-danone-s-essaie-a-la-restauration-rapide. php (Accessed: 13 November 2011) – Le Journal du Net (2010). DANONE. Available at: http://www. journaldunet. com/dano ne/ (Accessed: 13 November 2011) – Web & Luxe – digital luxury magazine (2010). Myevian. com: la personalisation est aussi chez Evian. Available at: http://www. webandluxe. com/08/2010/myevian-com-la-personnalisation-est-aussi-chez-evian/ (Accessed: 13 November 2011) – Bloc-Notes de Bertrand Duperrin (2008). Comment DANONE fait de sa culture un levier de performance.Available at: http://www. duperrin. com/2008/04/21/comment-danone-fait-de-sa-culture-un-levier-de-performance/ (Accessed: 14 November 2011) ————————————————- APPENDICES Picture 1: The first yogurt Danone with a porcelain package sold in chemists in 1928 (Available at: http://tourisme. bienpublic. com/90-ans-de-Danone-les-8-yaourts-qui. html) Picture 2: The first Danone bar opened in august 2011 in a shopping mall near Paris. (Available at: http://www. lefigaro. fr/societes/2011/07/14/04015- 20110714ARTFIG00454-danone-s

The ULTIMATE Guide to KDP How to Succeed on Kindle Direct Publishing

The ULTIMATE Guide to KDP How to Succeed on Kindle Direct Publishing The Ultimate Guide to KDP: How to Succeed on Kindle Direct Publishing What do Andy Weir and Luke Jennings have in common? Not much - at least until self-publishing through Amazon changed their lives. Jennings, with his Booker Prize nomination, already belonged in the writerly mainstream. Weir, on the other hand, wrote code before he ever wrote novels, learning C as a teenager to work with combustion researchers.Since then, both have released books through Amazon’s self-publishing platform, Kindle Direct Publishing. Jennings’ novella, Codename Villanelle, became the basis for the acclaimed BBC thriller Killing Eve. Weir, meanwhile, saw his first novel, The Martian, turned into a Matt Damon blockbuster by the same name.Amazon turned a journalist and a programmer into international publishing sensations. Want to succeed on KDP like they did? Let’s take a look at everything you’d need to do to make this powerful sales platform work for you. Before we're done, we'll turn the killer book you wrote into a self-published bestseller . How do you turn the book you wrote into a self-published bestseller? How to sell ebooks on AmazonYou’re here because you want to sell as many copies of your book as possible. You might think that’s easier said than done. But truthfully, the formula behind making book sales is simple: Traffic x Conversion = Sales.Traffic gets eyeballs on your book, while conversion turns those gawkers into buyers. On its own, traffic does nothing for your bottom line. Every internet-user in California could find your book page in the same afternoon, but their 18 million clicks will only frustrate you if none of those virtual window-shoppers turns into an actual shopper. On the flip side, you might have a book page so bewitching that everyone who finds it compulsively mashes the orange buy button. But if only three people ever stumble on your page, your black-magic conversion rate still only nets you three sales.Both factors go into making sales. But on Amazon specifically, conversion is more important. You see, Amazon, on top of being a search engine, is also a book recommendation tool. It makes and sends book suggestions to users based on their browsing and shopping history. Most huge Amazon success stories happened because, at some point, Amazon started marketing their book for them. So how can you get them to do the same for your book?Well, Amazon has the same goal as you: selling books. The more books they sell to its users, the happier they'll be. So when their algorithms have a choice between promoting two books with a similar sales history, Amazon will naturally favor the one with greater on-page conversion. They know the extra traffic they send to that book page will turn into more sales than the other book.As a result, one of the worst things that can happen to an author on Amazon is to get a lot of traffic with very poor conversion. This will immediately flag the book to Amazon's algorithms as a "loser," and it'll never get recommended.So in short, on Amazon, conversion is even more important than traffic which is why you must, first and foremost, focus on optimizing your KDP book's Amazon product pages.Optimizing your KDP book’s Amazon product pageNow, let’s talk about how you get the sky-scraping conversion rate of your dreams. Youà ¢â‚¬â„¢ll need an Amazon product page that tempts viewers into hitting â€Å"Buy now with 1-Click.† Remember that workplace cliche about dressing for the job you want and not the job you have? While we don’t recommend aping your boss’s favorite suit, this principle does apply to maximizing conversion on your product page.To be a bestseller, your book should look like a bestseller. That means dressing your words up in the right packaging, so they seem worthy of book club adulation and blogosphere hype. To achieve that, you’ll need to optimize your product page with three things:A polished cover;A punchy description; andBook reviews.As a bonus, set up an author page on Amazon Central with a bio that tells your story as engagingly as possible.1. Create a polished coverSay I'm a bookworm shopping for my next read. As a huge fan of Ender’s Game, I want something in the same vein, so browse around the Kindle Store. Do you know how many books there are in that Military Science Fiction category? More than 20,000.A lot of these might be self-published, but a good number of them also come from traditional publishing companies. These industry behemoths have four-figure design budgets and will producing pixel-perfect book covers. 3. Leverage your existing audienceThis one’s pretty obvious. If you have an existing audience - whether that’s a sizable mailing list, thousands of Twitter followers, or a horde of disciples who follow you wherever you go - let them know about your book.Unless, and we can’t stress this enough, your existing audience doesn’t read in your genre. Make sure you don’t t pollute your Also Boughts!4. Cross-promote with other authorsA great way to reach new readers is to cross-promote with other authors.   Plenty of indie authors do that through newsletter swaps: you promote their new release to your mailing list, and they do the same for you when you launch your book.Of course, this only works if you have a mailing list. So if you don’t, you know what you should do next.5. AdvertiseAnother sure-fire to reach new readers? Leverage the three main advertising platforms that have proven successful for authors selling their books:Facebook advertising : take our free course here;Amazon advertising: yep, we also have a free course for those;Bookbub advertising: I’ll let you guess where this link will take you.Amazon ads can be pretty effective at providing a solid baseline of sales - even at full-price. But Facebook and BookBub will work much, much better if your book is discounted (or free), and they are also a lot easier to scale.If this is your first time publishing a book, don’t worry: you don’t need to do all these things. You just need to plan your launch well, and try at least some of these tactics.And remember, if you want an experienced professional to help you along the way, we’ve handpicked specialist book marketers on Reedsy who do just that. So don’t hesitate to get in touch and ask them for a quote!Have you joined the ranks of indie authors publishing through KDP? What do you wish you’d known before you started? Tell us about your experiences or drop some pearls of wisdom be low!

Pro School Uniforms Essay Example

Pro School Uniforms Essay Example Pro School Uniforms Essay Pro School Uniforms Essay For some years now, parents, local politicians, the school board, and about every high school student has been debating over something so small to the public but a major issue to the students. Well, all the controversy is about school uniforms and if high school students should be required to wear them. Because of their low cost, business casual appearance, and means of reducing distraction of the learning process, as a high school graduate, I feel school uniforms contribute positively to the learning environment. Many educators do not believe in the positive outcomes of uniforms. They believe it is theory that uniforms will improve behavior and social outcomes because â€Å"in reality, they don’t†. (KIDS) One of their thought against uniforms is that uniforms teach children that in order to get along everyone must fit to the same standards. Dressing every student the same gives a false idea that everyone is at the same economic level. Instead, students should be able to notice the difference of social classes in their school, and be able to get along with anyone. Another idea is that uniforms interfere with students’ rights for self-expression and limits them to different knowledge. With uniforms, a student is not able to express what their personality and likes. Also, students who choose their own clothing each school day learn to adapt to shifting social standards and learn skills that will serve them well as adults. â€Å"When they prepare for their first college visits, job interviews, internships or promotions, they will need to know how to make appropriate choices and uniforms do not facilitate this, according to a 2007 article published on the Fresno Pacific University website. After all, uniforms provide a cookie-cutter, conformist solution, while workplaces and social situations demand diverse standards, according to the Fresno Pacific University website. In addition, teens forge independence by living with the consequences of trial and error, according to the MassGeneral Hospital for Children website. † (Murdock) These are all thoughts that can possibly be true. But there are many stronger ideas of why wearing school uniforms is a positive affect to our schools and students. So, who would not want to wear their regular clothes to chool everyday and show off all the name brand stuff they have? The answer is simple, the less economically fortunate students in the public school system. Uniforms are inexpensive and convenient for parents as well as students. The basic uniform consists of a polo style shirt and slacks or a polo style shirt and a pleated skirt, which cost at the maximum about fifteen to twenty dollars. With this being said, the less econ omic fortunate families as well as the other families can easily afford them. This can make living conditions better for some of these students because their parents can save money. School uniforms can easily be found at local stores such as Target and Wal-Mart. Also, because of easy access to school uniforms, if your uniform is worn out or damaged, it can easily be replaced. Because students must wear uniforms, they are not pressured to wear expensive or trendy clothes to keep up with their peers. In addition, there is no longer an obvious difference between wealthier students and poorer students, because everyone dresses alike. As parenting goes, it is evident parents want their kids to be active in today’s business world. School uniforms can help encourage this by the business casual appearance uniforms give. When everyone is dressed the same, a student automatically feels like he or she is involved in a group. Being part of a group creates actions like teamwork, having better leadership skills, or striving for success. Also, having students follow a daily dress code provides the students with preparation for the workforce, in which they will be expected to dress neatly or wear a specific uniform. Maintaining an aesthetic appearance is advantageous to the student for the several reasons. For example, it develops habits of neatness and cleanliness, it requires discipline, and it teaches them about the importance of their personal appearance. Clothing can be an expression of personality, but it also can be a distraction in the classroom. Clothing with loud colors or flashy designs, are very â€Å"attention-getting† and can easy distract students and cause a barrier to being able to study. Many students face pressure, either implied or explicit, from their peers to fit in by wearing particular types of clothing. By making all students dress the same, students are relieved of this pressure, allowing them to better focus on their studies. Uniforms will stop other students by being judged on how they look. Also, uniforms will make it harder for cliques to form. With uniforms, no student will ever feel isolated and left out of the group. Lastly, school administrators will not have to face the complicated task of setting different dress codes. The problem of seeing girls in school wear inappropriate clothing for example, strapless, halter, and midriff tops and too-short skirts and shorts will not have to be dealt with. For guys, inappropriate symbols such as; slogans for alcohol and cigarettes and clothing with vulgar language or representing otherwise objectionable connections, that imply gang membership with also never be seen. It is much easier to have a uniform that specifies the appropriate style than to enforce independently chosen clothing. In conclusion, school uniforms should be enforced in every school district. They provide positive outcomes for the school, students and parents. Uniforms are at a very lost cost; they look professional and keep students from being distracted from their studies. If uniforms are not enforced, many problems among students can be created which can even lead to violence. Arguments about Uniforms ngelfire. com/ca/bygranite/uniforms/args. html Education Bug. Public School Uniform Debate 2010 educationbug. org/a/public-school-uniform-debate. html By Karen Murdock, eHow Contributor updated: September 23, 2010 EHowbenefits of Not Wearing School Uniforms ehow. com/list_7219608_benefits-not-wearing-school-uniforms. html Pros and Cons of School Uniforms Edit Article | Posted: Sep 09, 2005 Articles base articlesbase. com/advice-articles/pros-and-cons-of-school-uniforms-182. html

Main Currents in American Poli essays

Main Currents in American Poli essays The spectrum of American Political thought is not wholly original nor is it very diverse. American political thought occupies an area dedicated to centralist, broad-based political unity on the political spectrum. Therefore, this paper is divided into two main sections. The first section will cover the ideologies that are discussed in Nancy Loves book Understanding Dogmas and Dreams, and those ideologies we discussed in class. The second section is a survey of the most important political shifts in politics since the colonial period. As comprehensive detail was not the goal of this paper detail is apparent perhaps only in the ideology section and in the specific time periods addressed. To begin, communal anarchism rests on the belief that humans can live together cooperatively in a non-authoritarian society. As of criticism at existing society, communal anarchism denies that the state rests on any moral or natural law. Instead, anarchists like Emma Goldman say that the state uses coercion to sustain its laws, and therefore is opposed to nature. Communal anarchists further state that taxation and conscription violate citizens rights to property and liberty. They believe the state is the problem with society, not the solution in communal anarchism. Society views communal anarchism as utopian and impossible because of humans corruptibility. Oppositely, communal anarchists see the state as the source of corruption because it invests power to rule. Communal anarchists insist that, So long as political power exists, there will be ruler and ruled, masters and slaves, exploiters and exploited. The modern example of communal anarchism is the hippie communes of the 1960s where everyone worked for each other and there were no classes. The members formed a consensus by making decisions with the input from every member of the group. Most political theorists doubt the possibility of a comm...

Compliance Essay Example | Topics and Well Written Essays - 250 words

Compliance - Essay Example Additionally, SOX might affect the company’s information systems that entail information security and IT organisation (Spears, 2009). SOX might define the executive’s accountability for IT irregularities and the need for modern information systems in the company. SOX may influence information systems at Wobbly Wheels (WW) Distribution Company. SOX issue may compel the executive, CFO to adopt a detailed finance and accounting system that will enhance the success of the accurate financials. SOX will influence the company’s route optimization and freight tracking system where the executive, CIO and CFO will offer freight origin and destination details. In addition, SOX compliance issue will advocate for the adoption of a detailed financial reporting process that entails WW’s daily financials thus affecting its management reporting system. The company can modify the systems to address SOX compliance issue by allocating more resources to information technology systems used in the management, distribution, and warehousing. The increased allocation will enhance improved accuracy in financial reporting. The company can also adopt modern technologies that will help in implementing standard auditing and accounting procedures and methods. The company should train its IT staff and support specialization to boost efficiency. Additionally, WW should secure its databases, minimize network outages, and reduce IT costs. Spears, J. L. (2009). How Has Sarbanes-Oxley Compliance Affected Information Security?  Retrieved from:

Individual assignment Essay Example | Topics and Well Written Essays - 1000 words

Individual assignment - Essay Example During the marketing strategies that Unilever implements for their brands, they can get to know through the response of the customers about which marketing activity has been successful for a particular brand and which strategy has been unsuccessful. Different types of management strategies are applicable during the various circumstances and therefore Unilever always need to learn and have an awareness of the latest management practices that facilitates the organization to become a successful organization. The strategies that are developed by Unilever cannot be kept on being implemented always and forever. It needs to change according to the market results of the products of Unilever. So accordingly after the marketing of the products, Unilever learns which are the most appropriate and suitable strategy that should be implemented in their organization. The learning is school is quite applicable and can be strongly related to Unilever. The industry has some benchmarked management practices and procedures that if applied by organizations will allow the organizations to become successful. Unilever as it is a professional organization and strives to maintain its market leader position need to focus on the benchmarked rules that are present in the industry. The various strategies being implemented in Unilever is emerged as the organization is proceeding further and they adapt to the changing market environments and then learn to change their strategies according to the market demand and implement those strategies that may attract the customers towards their organization’s product. Unilever at times may face complex and unpredictable situations from their competitors and this may cause pressure on the organization as they may have to immediately change their strategies of working and marketing their products. Unilever being a

Government 1 Dissertation Example | Topics and Well Written Essays - 250 words

Government 1 - Dissertation Example Thus, if I discover that the government might be monitoring my e-mail and internet security, I would not only reduce the information I reveal on the internet, but I would also reduce the frequency at which I make use of the internet and try other means of communication. Freedom of expression should be allowed on the internet and there should not be any restriction on this (Atallah, 2010). This is due the fact that the internet has now become the main medium that people air their views, hence telling people that there is a limit to the way they can express themselves is like a violation on their fundamental human right. However, when the issue of the restriction of freedom of expression arises, there would be serious problems on the types of expression that should be restricted. There would be no standard yardstick as to the kind of things that people should be expected to talk about on the internet. Thus, it is not in any way desirable to restrict freedom of expression in any instanc e as people should be free to say anything they like on the internet. Reference Atallah, M. (2010). Privacy Enhancing Technologies: 10th International Symposium, PETS 2010, July 21-23, 2010, Berlin, Germany, Proceedings. New York: Springer.

Rhetorical Audience Awareness Essay Example | Topics and Well Written Essays - 1000 words

Rhetorical Audience Awareness - Essay Example Secondly, in connection to traditional metaphysics from antique Greece as well as Egypt, the relationship of the fifth constituent subsequent to fire, water, soil as well as air, is either, or epitome. It is not unintentional that subsequent to the preamble hypercube succession, we observe Nick Fury involved in secret job below NASA at a â€Å"dark power† scheme in an underground station. Apparently far-fetched, there are real profound state black initiatives that rotate just about plasma weapons, principally with H.A.A.R.P., which the Navy has shown off about here. In conventional Greek thinking, not only are there five components, but matter as well passes in and out of four stages: solid, liquid, gas as well as plasma. Third point, audiences of Tesla will make out the similarity between the foreign arms stolen from Fury in the movie, and the aether-oriented plasma physics Tesla used to work on the prospective for limitless free energy, referred to as zero level energy, taken from the atmosphere itself, and also in quantum physics, as Paul Dirac stipulates, energy from the upcoming. It is exciting to observe as well that beneath the enclosure of the â€Å"dark power† name, the real physics Fury along with the military manufacturing complex are partnering with is plasma and aether-oriented, and not normal fare Newtonian structure. It is exactly from this alternating Tesla physics that gives way and clues constantly leak, even in the majority science and movie, as to the authentic concealed metaphysics the establishment’s super weaponry are founded on. Fifth, only the subsistence of a field of energy may account for the movements of the bodies as noted, and its supposition discharges with space curvature. All text on this topic is pointless and destined to forgetfulness. So are all efforts to enlighten the workings of the

Research Designs Assignment Example | Topics and Well Written Essays - 250 words

Research Designs - Assignment Example This helps us to verify that the effects seen are actually due to the said Independent variable and not other factors. A true experimental design has all these components; and thus offers the most reliable data and analysis (Kerlinger, 1986). An example of a true experimental study would be when a new medicine is being tested, and different dosages are given to different groups to test it’s efficacy. A control group in not given the medicine, but a placebo instead. The dosage levels are varied as per to opinion of the professional researcher; and the sample chosen is such that it represents the larger population from which it comes. On the other hand, a cross-sectional design and a quasi-experimental design would not allow for manipulation of the independent variable or for the presence of a control group given the nature of the Independent variables under study (Frankfort-Nachmias & Nachmias, 2008). An example of a cross-sectional study would be a study that tried to verify the type of music preferred across different age groups. Although the experimenter can choose the range of each group; there is no ‘control group’ for this study. On the other hand, a quasi-expeimental design would be one where the efficacy of different treatment options for an illness are compared (Frankfort-Nachmias & Nachmias, 2008). The researcher cannot assign treatment options and has to collect data from participants who choose the said options. There can be a control group only if there are people who choose to abstain from treatment. The least strong type of study is one that uses a pre-experimental design (Frankfort-Nachmias & Nachmias, 2008), which only allows for comparison or observation. A typical pre-experimental design is when a group is tested for knowledge before and after a training procedure and then the two scores are compared for difference. The strength of the research design